RivalShift — Competitor change monitoring

Four signal sources, one ranked feed.

Website pagesPricing, product, changelog, careers, blog

NewsPress, partnerships, funding

Job postingsHiring swings, new teams

Company registryEmployees, financials, ownership (CVR)

What lands in your inbox

One email a week. Every change scored, ranked and linked to the evidence.

Changes are rated 1 to 10 for significance and sorted by what matters to your business first. Each one links to the competitor timeline and the exact diff. Quiet week? We say so. Stable is a signal too.

No phantom alerts. Cookie banners, dates and counters are stripped before anything is compared.
Small changes that matter still count. A price going from 18 kr. to 22 kr. is caught even when the page barely moved.
Forward it. Every report has a web link your team can open without an account.

Your weekly competitor report · Week 37RivalShift · Monday 08:00

Sample

7 changes across 4 competitors

3 unread since your last visit

For you · 3

8/10

Northwind raised Pro to 59 kr./mdPricing · now priced above your comparable plan

View diff

7/10

Meridian shipped a self-serve API tierProduct · matches your watch: “developer-first pricing”

View diff

6/10

Northwind: 4 engineering roles in CopenhagenJob postings · headcount up 12% since June

Timeline

Other changes · 4

Helio · new blog postMeridian · changelog 2.14Helio · homepage messaging+1 more

Market pulse

Two of four competitors moved on price this week. Pressure is building at the mid-tier; the low end is stable.

Watch instructions

Sample

Anything about self-serve or developer-first pricing. Ignore blog posts unless they announce a product.

Tags on Meridian Labs

Sells to developersUsage-based billingNot in DK yet+ Suggested: EU data residency

High signal · 7/10Product

Meridian shipped a self-serve API tier at 0.004 kr. per call

Why this matters to you

This is exactly the developer-first move you asked to watch. They still bill by usage, so your flat plan is now the simpler story for teams that hate surprise invoices.

Without your context the same change scores 5/10.

Personalization

Tell it what matters, in plain words.

Write what you care about the way you would brief a colleague. Tag each competitor with what they actually are. Every change is then read against your context, so the “why it matters” is about you, not about a generic reader.

Included from the Growth plan. Your 7-day trial starts with it on.

Market Forces

See the whole market move, not just one page.

A weekly read of rivalry, new entrants, substitutes, buyer power and supplier power across your competitor set. Scores come from real changes and a reproducible rubric. The AI only explains; it never invents a number.

Rivalry74
Buyer power61
New entrants48
Substitutes33
Supplier powermonitoring · limited data

Scores shown are sample data. Radar on Growth. Full narrative, themes and your position versus the set on Pro.

How it works

Setup takes 60 seconds.

Point RivalShift at a domain. It finds the pages, takes the first snapshot right away and has something to show you before you close the tab.

1. Enter a domain

Paste a competitor, or enter your own domain and let RivalShift find the competitors you did not know about.

2. We find the pages that matter

Pricing, product, changelog, careers, blog. Detected automatically, snapshotted immediately, checked every day after that.

3. Hear about it when it matters

A weekly report for everything, an instant alert for the big moves, and Slack or Discord if that is where your team lives.

Pricing

Free forever for your closest rivals. Pay when you need the whole market.

Every account starts with 7 days of Growth. No credit card. When it ends you keep a free Starter plan for good.

Starter

0 kr./md

Get started tracking your closest competitors.

Monitor 5 competitors
Up to 5 pages per competitor
Daily automated monitoring
Weekly email reports

Get started

Growth

99 kr./md

Broader coverage. Unlocks Pro features on Ewrything and Iterpol too.

Monitor 25 competitors
Up to 10 pages per competitor
Daily automated monitoring
Weekly email reports
Instant alerts for critical changes
Slack / Discord webhooks
Personalized “for you” analysis (tags + watch instructions)
AI-written weekly pulse
Weekly competitor auto-discovery
Market Forces radar

Start free trial

Pro

899 kr./md

Deep monitoring across your whole market. Cross-product Premium access included.

Monitor 100 competitors
Up to 15 pages per competitor
Daily automated monitoring
Weekly email reports
Instant alerts for critical changes
Slack / Discord webhooks
Personalized “for you” analysis (tags + watch instructions)
AI-written weekly pulse
Daily competitor auto-discovery
Full Market Forces analysis with AI narrative
5 team seats
Priority support